Soft & Gentle

When it comes to skin kindness, Soft & Gentle is always innovating.

Known for our gentle formulations and great fragrances, at Soft & Gentle we have been creating women’s personal care products for over 40 years. We appreciate how hectic life can be and continue to innovate and evolve to meet the everyday challenges life throws at you; creating products that are ready when you need us most.

From the start we have used consumer insight to drive and inspire us; we were the first brand to launch a ‘non-sting’ anti-perspirant and continue to lead the way with skin kind innovations like our 0% Aluminium Dry Deodorant and 0%Aluminium Anti-Perspirant Roll-On ranges.


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Innovative personal care brands that
improve lives and make you smile